the project

Data management and analysis have become some of the most in-demand specializations today. The volume of information generated and processed daily has grown exponentially, reaching levels that require advanced technologies—such as artificial intelligence—for effective handling. This shift has transformed multiple sectors, where interpreting large-scale data is now crucial for strategic decisions.

In today’s world, there is a growing tendency to measure and record almost every human activity. Not using available tools to collect and analyze data is often seen as a missed opportunity for efficiency and adaptability. Smartphones and smart apps now track sleep, eating habits, physical activity, and social interactions—data that goes beyond personal insights to build detailed profiles of consumption, health, and productivity.